TAXONOMY OF KOSTON DIGITAL EXPERIENCE
For the launch of the Eric Koston 2 signature shoe we built an infographic experience that celebrated Koston’s career moments and iconography in detail year by year, sparking deeper conversations about his skate tricks and legacy. Further dialogue through social was launched to tie into the commercial and infographic content, with links running between Nike SB brand site, the Infographic site, Nike SB social channels and endemic media channels.
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